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Notes payable (Details) (USD $)
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1 Months Ended | 9 Months Ended | 12 Months Ended | 1 Months Ended | 1 Months Ended | 1 Months Ended | 9 Months Ended | 12 Months Ended | 1 Months Ended | ||||||||||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
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Oct. 31, 2009
|
Sep. 30, 2013
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Sep. 30, 2012
|
Dec. 31, 2012
|
Dec. 31, 2011
|
Dec. 31, 2010
|
Dec. 31, 2012
Minimum [Member]
|
Dec. 31, 2012
Maximum [Member]
|
Oct. 31, 2009
JECII [Member]
|
Oct. 31, 2009
One Marks [Member]
|
Oct. 31, 2009
Little West 12th [Member]
|
Oct. 31, 2009
One LA [Member]
|
Oct. 31, 2009
Note Payable [Member]
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Sep. 30, 2013
Note Payable [Member]
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Dec. 31, 2012
Note Payable [Member]
|
Dec. 31, 2011
Note Payable [Member]
|
Oct. 31, 2009
Secured Note Payable [Member]
|
Sep. 30, 2013
Secured Note Payable [Member]
|
Dec. 31, 2012
Secured Note Payable [Member]
|
Dec. 31, 2011
Secured Note Payable [Member]
|
Oct. 31, 2009
Secured Note Payable [Member]
JECII [Member]
|
Oct. 31, 2009
Secured Note Payable [Member]
One Marks [Member]
|
Oct. 31, 2009
Secured Note Payable [Member]
Little West 12th [Member]
|
Oct. 31, 2009
Secured Note Payable [Member]
One LA [Member]
|
Jan. 31, 2013
Line of Credit [Member]
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Oct. 31, 2011
Line of Credit [Member]
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Sep. 30, 2013
Line of Credit [Member]
|
Dec. 31, 2012
Line of Credit [Member]
|
Dec. 31, 2011
Line of Credit [Member]
|
Jan. 31, 2013
Line of Credit [Member]
Minimum [Member]
|
Oct. 31, 2011
Line of Credit [Member]
Minimum [Member]
|
Jan. 31, 2013
Line of Credit [Member]
Maximum [Member]
|
Oct. 31, 2011
Line of Credit [Member]
Maximum [Member]
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| Debt Instrument [Line Items] | |||||||||||||||||||||||||||||||||
| Interest rate | 5.00% | 20.00% | |||||||||||||||||||||||||||||||
| Issuance date | Oct. 01, 2009 | ||||||||||||||||||||||||||||||||
| Membership units purchased by THE ONE GROUP | 10.14% | 6.55% | 5.19% | 4.63% | |||||||||||||||||||||||||||||
| Face value of debt | $ 100,000 | $ 300,000 | |||||||||||||||||||||||||||||||
| Percentage of ownership interest used as collateral | 10.14% | 6.55% | 5.19% | 4.63% | |||||||||||||||||||||||||||||
| Quarterly interest payments | 7,500 | ||||||||||||||||||||||||||||||||
| Quarterly payments, interest rate | 10.00% | ||||||||||||||||||||||||||||||||
| Number of quarterly interest payments | 8 | ||||||||||||||||||||||||||||||||
| Payment for purchase of membership units | 400,000 | ||||||||||||||||||||||||||||||||
| Payment to acquire membership units, cash portion | 300,000 | ||||||||||||||||||||||||||||||||
| Number of units called by warrants | 10,090 | ||||||||||||||||||||||||||||||||
| Exercise price of warrants | 22.94 | 22.94 | 32.00 | ||||||||||||||||||||||||||||||
| Frequency of note payment | quarterly | quarterly | |||||||||||||||||||||||||||||||
| Quarterly payments | 5,656 | ||||||||||||||||||||||||||||||||
| Note payable, amount outstanding | 20,000 | 35,000 | 55,000 | 300,000 | 300,000 | 300,000 | |||||||||||||||||||||||||||
| Payments on notes payable | 15,000 | 20,000 | 20,000 | 20,000 | 20,000 | ||||||||||||||||||||||||||||
| Interest expense on notes | 171,891 | 30,507 | 32,625 | ||||||||||||||||||||||||||||||
| Maximum amount of credit facility | 5,000,000 | 3,000,000 | |||||||||||||||||||||||||||||||
| Credit facility interest rate | 5.00% | ||||||||||||||||||||||||||||||||
| Interest rate, additional rate over prime | 1.75% | 1.75% | 5.00% | 5.00% | |||||||||||||||||||||||||||||
| Termination date of credit agreement | Apr. 30, 2015 | Apr. 30, 2014 | |||||||||||||||||||||||||||||||
| Annual fee percentage paid to CEO for personal guarantee on credit facility | 3.00% | ||||||||||||||||||||||||||||||||
| Annual fee paid to CEO for personal guarantee on credit facility | 96,162 | 57,651 | 6,075 | ||||||||||||||||||||||||||||||
| Credit facility, amount outstanding | 4,905,556 | 2,477,778 | 1,250,000 | ||||||||||||||||||||||||||||||
| Minimum future payments on the notes payable | |||||||||||||||||||||||||||||||||
| 2013 | 2,797,778 | ||||||||||||||||||||||||||||||||
| 2014 | $ 15,000 | ||||||||||||||||||||||||||||||||